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Sterling Group-backed Tangent Technologies appoints Potthoff as CEO

Based in Aurora, Illinois, Tangent is a manufacturer of high-density polyethylene synthetic lumber used for outdoor living, site amenities, structural applications, and marine decking.

10 January 2025

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Aayush Sood

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  • Prior to joining Tangent, Potthoff was CEO of Allura Fiber Cement ProductsBefore Allura, he held sales roles at CertainTeed Corporation, James 5Hardie Building Products, and Louisiana Pacific Corporation based in Houston, The Sterling Group invests in the middle market.

Tangent Technologies, a portfolio company of The Sterling Group, has named Kevin Potthoff as CEO.


Based in Aurora, Illinois, Tangent is a manufacturer of high-density polyethylene synthetic lumber used for outdoor living, site amenities, structural applications, and marine decking. Prior to joining Tangent, Potthoff was CEO of Allura Fiber Cement Products. Before Allura, he held sales roles at CertainTeed Corporation, James 5Hardie Building Products, and Louisiana Pacific Corporation.

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On the new appointment, John Griffin, partner at The Sterling Group, said in a statement, “We are thrilled to welcome Kevin to Tangent – he brings extensive engineered materials experience that will help drive continued innovation and scaling of our synthetic lumber products.”

Based in Houston, The Sterling Group invests in the middle market. Founded in 1982, The Sterling Group targets investments in basic manufacturing, distribution, and industrial services companies.

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