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Consortium Brand Partners acquires home decor and furniture company Jonathan Adler

Jonathan Adler will continue in his role as founder and chief creative officer of his eponymous company.

10 January 2025

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Aayush Sood

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  • Zepto has grown to a $3.6 billion company in just three years by focusing on quick delivery.

  • Started as a passion project during the pandemic, it quickly gained popularity through a WhatsApp group and an app called ‘Kiranakart.’

  • Co-Founder and CEO Aadit Palicha believes Zepto can grow 2-3 times annually and potentially surpass D-Mart within the next 18-24 months.

Consortium Brand Partners has purchased Jonathan Adler, a home decor, furniture, and lifestyle company based in New York City. The financial details were not disclosed.


CBP is completing the acquisition alongside American Exchange Group, which will hold a minority stake in Jonathan Adler.

“We are excited to welcome Jonathan Adler to the CBP family,” stated Jonathan Greller, president and co-founder of Consortium Brand Partners. “Jonathan Adler’s outstanding talent and vision have established the brand as a cherished leader in home design for many years. This acquisition not only broadens our offerings in the home décor sector but also enhances our capacity to create engaging and timeless brand experiences that connect with consumers across various lifestyle categories in a fun and beautiful manner.”

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Jonathan Adler will remain as the founder and chief creative officer of his namesake company.


The acquisition of Jonathan Adler marks CBP’s third purchase in 18 months, following their investments in Outdoor Voices, an athletic apparel brand based in Austin, and Draper James, Reese Witherspoon’s fashion and lifestyle brand.


CBP was advised by Winston & Strawn LLP in this transaction.

CBP targets the consumer sector.

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